Dos Santos

The client for this is DOS SANTOS, or Two Saints, a winery in Los Angeles. The name comes from the city of angels. The idea and challenge behind this is breaking the stigma that wine is for rich old people. While researching, I found 50% of wine drinkers are 55 and older. So the challenge is marketing to a younger adult audience is essential. The solution to this is by using bright colors but making sure the design still feels professional and premium. The colors were chosen based on the wine in them. Merlot, a red wine. Rose, wine with a pink hue. Chardonnay, a white wine with a yellow-orange hue. A big part of the design is pushing typography as a design element. It simultaneously promotes the product while creating a texture for the design. In the background of the label is a repeating pattern.